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Initiatives & Programs

Marketing Initiatives:


  • All tourism businesses in Otsego County (attractions, lodging, dining, events, recreation) are listed free of charge on www.ThisIsCooperstown.com, under the guidelines of the I Love New York Matching Funds Program. All tourism-related businesses once approved, are also posted on www.Iloveny.com.
  • All advertising is done outside of a three to four hours radius of Otsego County. The lure piece is distributed upon individual requests from the ThisIsCooperstown and the NYS Haunted History Trail websites, to high-volume information visitor centers around the state, AAA offices in-state and in the surrounding states, and in the U.S. territories.
  • Events Calendar: NYS Matching Funds Guidelines require that events will attract visitors.  Criteria for event submission.  Learn how to submit an event.
  • New tourism-related business looking to be listed on ThisIsCooperstown.com are required to submit a form for approval, and high-resolution images by contacting Jacqueline White, Jacqueline@ThisIsCooperstown.com(607) 322 - 4046.   Accommodations are also required to register with the county, submit an application, and pass township codes and regulations.